Born Digital. Built Agile. Measurable Outcomes.
At TDWS Consulting Group, we blend design thinking, data intelligence, and digital engineering to create experiences that are not just delightful — but measurably impactful. From discovery to delivery, our Experience Design approach connects creativity with performance, emotion with ROI.
In a world where every brand promises a “great experience,” only those that measure it truly stand out. TDWS helps enterprises craft experience ecosystems that merge empathy with analytics — ensuring that every interaction, journey, and interface drives measurable business value.
Our Experience Design process combines user insight, behavioral data, and design intelligence to deliver outcomes that impact both emotion and economics.
“We don’t just design interfaces — we design measurable experiences.”
Empathy-led ideation sessions that uncover real user pain points. → Human-centered design begins with understanding.
Wireframes, journeys, and interactive prototypes for data-driven validation. → Faster testing, fewer redesigns, better outcomes.
Cross-channel customer journey design aligned to measurable KPIs. → Design that simplifies complex ecosystems.
Combine heatmaps, A/B tests, and behavioral analytics for continuous improvement. → Every design iteration backed by data.
Our Experience Design Framework™ integrates creative strategy with analytics and agile engineering. We focus on the full lifecycle — from discovery and design to validation and measurement — ensuring that creativity translates into quantifiable business results.
Uncover user insights and business challenges.
Identify measurable experience KPIs (CSAT, NPS, conversion).
Build prototypes and test real user interactions
Deploy experiences across digital channels.
Analyze performance and continuously optimize.
“Experience design isn’t complete until it’s measured.”
Empathy-led interviews, analytics, and journey mapping
Pixel-perfect UI/UX built for engagement and accessibility.
Reusable design frameworks for multi-platform consistency.
Usability studies, A/B testing, and accessibility audits.
Track NPS, engagement, and ROI through integrated analytics.
Leverage behavioral data to deliver adaptive experiences in real-time.
Design backed by insight. Creativity guided by metrics.
Simplified digital onboarding reduced drop-offs by 50%.→Visual analytics dashboards improved customer transparency.
Intuitive patient app design reduced onboarding time by 45%.→Measurable uplift in satisfaction scores (CSAT ↑ 40%).
Redesigned checkout journey improved conversion by 35%.→Personalized UI components boosted repeat visits by 28%.
Each engagement driven by measurable KPIs — engagement, retention, satisfaction.
TDWS delivers Experience Design projects through its Agile + Measurable Design Model, combining human insight, iterative design, and analytics-driven optimization.
Business + design + user alignment.
Iterative design cycles with live feedback.
Heatmaps, analytics, and conversion metrics.
Continuous A/B testing and performance tracking.
Conversion Rate
↑ 30%
Improved user journeys
Engagement Time
↑ 40%
Enhanced UX and personalization
Customer Retention
↑ 25%
Better post-visit satisfaction
Task Completion Rate
↑ 35%
Simplified user flows
NPS (Net Promoter Score)
↑ 20%
Stronger emotional connection
ROI Realization
90 Days
Quantifiable design impact
“TDWS reimagined our digital experience — it’s now both beautiful and measurably effective.”
— Head of Digital Experience, Global Retail Brand
Design grounded in empathy.
Every decision backed by data.
Rapid prototyping and iterative improvement.
Experience KPIs that align with ROI.
TDWS blends creative platforms with analytics and AI to deliver measurable design excellence.
TDWS Consulting Group helps organizations design human-centered, data-backed digital experiences that inspire emotion, strengthen loyalty, and deliver measurable growth.